The crowning touch: Shanghai Post Branch builds a cold chain operation service system, which not only opens the door to the cold chain logistics market, but also enriches the connotation of postal delivery services, promotes the innovation of the operation organization model, and enhances the brand image of the postal service. It also accumulated valuable market experience and management experience for the brothers postal enterprises to start the cold chain business.

Since the launch of the cold chain delivery service in the same city in August 2016, the business volume and income scale of Shanghai Post Branch has been continuously improved. In 2017, the business income exceeded 15 million yuan and the income in 2018 was nearly 20 million yuan. Under the efforts of the two-level postal enterprises in the suburbs, Shanghai Posts cold chain business has achieved qualitative and qualitative development, achieving leap-forward development. Among them, the urban postal enterprises keep up with the market hotspots and customer needs, and carry out new cooperation modes such as warehouse allocation and real-time distribution with third-party platforms such as U shopkeepers and easy fruit fresh, and achieve greater breakthroughs in B2B cold chain development; Suburban postal enterprises have cooperated with rural cooperatives and fruit and vegetable merchants in the region to find a breakthrough in the field of agricultural product distribution.

In the exploration of cold chain delivery service, Shanghai Post has always adhered to market orientation and open innovation, and has advanced operations in the standard industry in terms of innovative cooperation mode, designing product services, formulating marketing plans, targeting customers, refining operational plans, and effectively organizing support. The model promotes the optimization and integration of the product system, and the informationization leads the exploration and construction of the high-performance cold chain network in the same city, creating a service brand with clear international product characteristics, advanced service level, efficient network organization, optimized operation mode and unified service image. The opening of Shanghai Posts cold chain delivery service has started the first shot of the national postal cold chain business and accumulated valuable market experience and management experience.

Expanded the connotation of postal delivery services. Shanghai Posts cold chain service in the same city is the first time that the post has been involved in the cold chain business, opening up the cold chain logistics market that is still in the blue ocean competition and winning a place in the market. Services include cold chain distribution (B2C), cold chain transportation (B2B), cold chain storage, cold chain warehouse hosting, value-added services and other five services, covering freezing (≤ -18 ° C), refrigeration (0 ° C ~ 8 ° C ), constant temperature 3 temperature range, to meet the needs of the majority of users, to provide professional, high-quality one-stop cold chain solutions.

Innovative business cooperation model. Based on the characteristics of high-investment, heavy assets and high barriers of cold chain logistics, Shanghai Post leverages the advantages of central enterprises and the influence of the century-old postal brand to find high-quality strategic partners, to join forces, complement each other, and cooperate and define their respective division of responsibilities. Shanghai Post is mainly responsible for the marketing of the cold chain service front-end, the back-end distribution work, and the operation and control of the city after the implementation of the project; the partners are mainly responsible for the investment and construction of the logistics park in the early stage of the project, the configuration and procurement of the cold chain equipment, and the project landing. Production organization and management of the post-cold chain distribution center. This innovative cooperation model can effectively promote the landing and implementation of the same city cold chain project, effectively reducing operating costs.

Promote innovation in network organization and operation models. In terms of network organization, it is necessary to take advantage of Shanghai Posts gradual improvement of the same-city boutique business delivery platform, and to meet the requirements of fast chain logistics response speed, high service requirements, professional equipment and facilities, and strong service consciousness of delivery teams. The cold chain network organization model and The same-temperature network in the same city is relatively independent and organically integrated. The operation mode in the cold storage and the transportation transfer adopt the independent operation mode. The site separation and the terminal distribution are superimposed on the existing city network. This mode not only integrates the existing resources, but also maximizes the operational efficiency. By the end of 2018, there were more than 600 people in the cold chain delivery team, nearly 50 delivery stations, and the delivery service area covered 5387.67 square kilometers. The postal cold chain professional service capability was steadily improved.

Helps to enhance the postal brand image. Shanghai Post launched the cold chain delivery service to seize the cold chain market, expand the scope of traditional postal services, and improve operating income. At the same time, it is mainly aimed at young consumers who are upgrading their consumption patterns, helping to create high efficiency, youthfulness and user experience. The brands new brand image helps to increase user satisfaction in the young consumer market.